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Research papers

The 2006 FIFA World Cup case

This presentation describes a one-year project that was carried out to understand the effectiveness of the adidas 360 marketing and communication strategy developed in France before, during, and after the 2006 Fifa world cup.More specifically, it...

Catalogue: Congress 2007: Excellence
Authors: Olivier Heck, Laurent Florès, Guillaume Weill
September 19, 2007
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Citation

Heck, Florès and Weill (2007a, September 19). The 2006 FIFA World Cup case. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-2006-fifa-world-cup-case